Subject: Re: Are several domain names effective?
In my opinion, buying domains merely to create redirects is
a waste of time. Instead, i'd recommend creating nice,
content-rich sites on specific keywords that point to your
main site, which should have several keywords.
These small sites are not "doorway pages" or spam, they are
supplementary sites. Owning them allows you to control
certain keywords.
For instance, say you sell widgets. And say that there is a
small South Pacific Island where the widget raw materials
come from. And say that there is a fan club for widget
collectors who collect only your old, out-of-stock widgets.
And say that in a room off your factory in Boston where you
have a visitor-friendly museum of antique widgets from the
very first widget factory your great great grandfather
owned.
Buy 4 domains.
1 widgets.com is for your actual product line site. It
contains links to 2, 3, and 4.
2 collectible-widgets.com tells the story of widget fans and
their collections -- allow the fans themselves to create
forum pages, buy, sell, and trade, and post pictures of
their collectible widgets. Every page on the site is
legitimately (not spammishly) sponsored by (that is, paid
for) by widgets.com, with a link to 1. Also, there will be
outgoing links from this site to sites 3 and to 4
.
3 museum-of-widgets.com provides a virtual tour of the old
factory, with pictures of your ancestors, their
widget-buying voyages to the South Pacific (link to 4) and
also a bit of Boston history. Link 3 to 2 (fans come to
visit the museum and might want to know about the special
fan site) and to 1, for buyers of new widgets. Get inbound
links from any and all Boston tourism sites to 3.
4 south-pacific-widgets.com provides a virtual tour of
widget raw materials in the South Pacific, with articles on
environmental and ecological concerns, local culture, and
the voyages of discovery that resulted in widget raw
materials being shipped to Boston. This site has links to 1,
2, and 3, plus it should be able to receive legitimate
inbound links from South Pacific tourism, ecological, and
local cultural sites.
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